diff --git a/cico_functions.sh b/cico_functions.sh
index 6e6ab5c13..66609079a 100644
--- a/cico_functions.sh
+++ b/cico_functions.sh
@@ -22,6 +22,8 @@ function load_jenkins_vars() {
             DEVSHIFT_TAG_LEN \
             QUAY_ECLIPSE_CHE_USERNAME \
             QUAY_ECLIPSE_CHE_PASSWORD \
+            RH_CHE_AUTOMATION_DOCKERHUB_USERNAME \
+            RH_CHE_AUTOMATION_DOCKERHUB_PASSWORD \
             JENKINS_URL \
             GIT_BRANCH \
             GIT_COMMIT \
@@ -69,6 +71,11 @@ function build_and_push() {
     echo "Could not login, missing credentials for pushing to the '${ORGANIZATION}' organization"
   fi
 
+  if [ -n "${RH_CHE_AUTOMATION_DOCKERHUB_USERNAME}" ] && [ -n "${RH_CHE_AUTOMATION_DOCKERHUB_PASSWORD}" ]; then
+    docker login -u "${RH_CHE_AUTOMATION_DOCKERHUB_USERNAME}" -p "${RH_CHE_AUTOMATION_DOCKERHUB_PASSWORD}"
+  else
+    echo "Could not login, missing credentials for pushing to the docker.io"
+  fi
   # Let's build and push images to 'quay.io'
   docker build -t ${IMAGE} .
   tag_push "${REGISTRY}/${ORGANIZATION}/${IMAGE}:${TAG}"